In the world of business, building a brand is everything. A brand is what separates businesses from successful businesses. And if you want to be successful, then you must build and grow your brand. But doing that is hard work. If it was that easy everyone would be doing it.
But fortunately, the internet is amazing at giving advice. We can see what successful companies have done to build their brands and we can use that knowledge to our advantage. So with all that said, let’s look at how to grow a brand.
Develop a Brand Voice
You’ll quickly realize that how you sound to people is very important. The initial impression customers get when doing business with you is possibly the most important aspect of building a brand. If they get a bad impression of you, then that won’t get you anywhere. No one would want to do business with you if you come across arrogant or negative. People want to engage with companies that are easy-going and friendly.
But how do you develop a positive brand voice? First things first, you will have to get your social media team in a room and start discussing how to approach social media posts and similar content. You will have to develop marketing copies that will be consistent with your company’s core values and mission statement.
You can even add personality to these statements by doing it yourself. Fear not as you won’t be alone in this. Your social media marketing team will advise on the dos and don’ts. You can extract certain phrases and incorporate them as brand phrases. Vocabulary is key in all this, so make sure you get that one on point.
Get To Know Your Audience
The best way to grow your brand is by knowing who your target audience is. If your ideal customers are devoted mothers, then you wouldn’t use vocabulary that alienates your target audience. To help you easily determine who your target audience is, you will need to create a persona. A persona is a made-up customer that is also a version of the ideal customer.
When creating your target persona, you will need to incorporate concepts such as demographics, personal goals, struggles, habits, etc. These factors need to be taken into account and they will help you create the ideal persona. We do this so you can easily determine what sort of methods to use when marketing to them.
Every piece of content you write on your blog or social media will speak directly to this made-up person. When you know that your ideal customer is a devoted mother that is also an excellent worker that can provide for her family, you will approach things much differently.
Be Active And Consistent On Social Media
Another thing you’ll quickly realize is that no business can become a brand without social media. This is the medium that most people spend their free time on. And they’ll want to engage with you on a daily basis. The importance of social media on brand building cannot be overlooked. Simply said, it will be impossible for your customers to engage with you without social media.
From all the platforms that exist, Facebook, Twitter, and Instagram are the best for brand building. Furthermore, a study shows that nearly 60% of respondents reported that they follow at least one brand on their private social media accounts. You can be one of those brands. But to get there, you will need to start posting.
This is where things get complicated. Maybe you’re not a social media expert and have no idea how to communicate with your audience. To help you out, make sure to hire the right people for the job. Take into account your ideal customer and convey the information to your social media team. Be active but also consistent when posting on Facebook, Twitter, and Instagram. The sooner you start doing that, the sooner you’ll build your brand presence.
Start a Blog
At the end of the day, content is still the king. And despite what many say about blogging, it is absolutely one of the best ways to get content out there. Your readers and potential customers will want to know more about you. They will want to know more about your business and yourself. By starting a blog, you can satisfy their needs and help them transition from potential customers, to reoccurring ones.
A blog can greatly aid your company’s brand-building efforts. It will show everyone who you are and why you’re in business. More so, it will keep the reader up to date on any new developments.
Have Excellent Customer Service
An unhappy customer works against the brand-building process. There will always be unhappy customers, but your ability to satisfy them and solve their problems will turn you into a brand as opposed to any ordinary business. Not everyone focuses on customer service. But it a very important aspect that you must not overlook. The better you treat your customers, the more eager they’ll want to do business with you. If you manage to resolve their complaints then they’ll share their experience with the world, ultimately putting you in good light.
There are many ways to grow your brand. Do that and you’ll have no problem with growing your business. If you haven’t started already, then the time to start building your brand is now. Lastly, we hope that our 5 tips will help do just that.