A website is a unique domain that directly connects with your business. Thus, it’s important that you continuously grow your website and gain more visitors.
In today’s world, a company cannot operate without a website. Without one, you are missing out on a huge revenue stream. So if you have a website but you’re struggling to grow it, here are our 5 tips on how to do that.
With all that said, let’s start.
Work On the Design
First things first, you have to reflect on how your website looks. Looks are everything when it comes to new visitors coming over to your website. Before they can even read what your business is all about, browse your products, or see the functionalities you have on display, visitors will notice the design.
If the design isn’t up to scratch, then there is a high chance they’ll leave. Bounce rate is a very important metric that directly impacts your SEO score. If more visitors bounce rather than stay on your website, then that can cause a problem. Growing is all about making sure visitors stay on your website and successfully convert. Since your business website serves a unique purpose, it will be difficult to grow it if the website doesn’t fulfill this unique purpose.
Thus, the first thing you should focus on is making sure the design is up to level.
Focus on SEO
When it comes to growing your company website, SEO is king. SEO incorporates many aspects of web design and marketing. Through SEO, you can propel your website to the very first pages of Google searches. If you want to grow your business website, then you need to focus on SEO.
Unless you happened to be an SEO expert, you’ll need to hire one. There are plenty of things that an SEO expert can do to grow your website. From optimizing pages to creating meaningful SEO campaigns, neglecting this aspect of web design and digital marketing will result in failure. When it comes to SEO, there are two important things to focus on. Those are your off-page and on-page SEO.
Both of these are very different but they ultimately work towards reaching the same goal; gaining more website visitors.
There are plenty of ways to advertise your website to gain more visitors and grow. SEO is one of those, and it can be a powerful way to get organic traffic flowing to your website. But advertising is all about spending money. And because of that, there are dozens of things to try to reach your goal.
The most common one is paid searches. Paid searches will allow your business to appear on Google searches. Every time a visitor clicks on the search ad, it will result in a paid click. But this is just one way how paid searches work. You could also advertise on a partner site and pay for ad display. This is called CPM and it stands for Cost Per Thousand. It means you’ll pay every time a thousand visitors see your ad. Regardless, paid searches work to a great extent and can be very effective in growing your business website. Other forms of advertisement include social media advertisement, display advertisement, and more.
Another great way to grow your business website is guest blogging. Despite what people say, guest blogging isn’t and will never be dead. But one thing that guest blogging does, is increasing blog traffic. Traffic and growth are two interchangeable terms when it comes to websites. The more website traffic you get, the more your website grows.
If you’re struggling to get traffic going to your business’ website, then give guest blogging a try. If you don’t know what that is, we will explain it to you. Guest blogging means securing a guest post on another website. In most cases, this will be a much more reputable and bigger website than yours, and you’ll either pay for the post or do it for free. What you get in return is a link that goes to your blog or company website.
If enough people read the post, then there is a higher chance they’ll click the link. The more visitors click the link, the more they’ll redirect to your website and potentially convert.
There are plenty of things we can do to naturally grow our website. But one thing that we absolutely cannot afford to do is get on Google’s bad side. If you’re not following website trends, then a huge trend is to optimize your website for mobile visitors. Mobile vs desktop usage has significantly shifted over the years. Nowadays, more people use their smartphones to go on Google. And if your business’ website isn’t optimized for smartphone users, then you’ll have a big problem.
Mobile responsiveness is key if you want to grow your website. Don’t neglect it and instead hire a web designer or developer to get it fixed.
The World Wide Web presents a big opportunity for your business. Without a solid online presence, you will never compete with others in your industry. Thus, focusing on your company website is of utmost importance. Growth is important as it will directly impact how many new visitors visit your website instead of your competitors. While there are many things to do to gain more traffic, we hope that our 5 tips will help you grow your business’ website.